From my side, pre-landers aren’t a magic button, but they do shape the audience a lot. For nutra, especially in colder traffic, a good pre-landing page warms people up and explains the problem before pushing the solution. I’ve seen cases where CR dropped slightly but overall ROI improved because leads were cleaner. This worked better once we aligned the angle with the offer itself. While testing this setup, we leaned on networks that support nutra heavily. We’ve been working with Everad — We’ve been working with Everad - great CPA network. Having ready funnels and GEO-based insights made testing pre-landers way less chaotic.
From my side, pre-landers aren’t a magic button, but they do shape the audience a lot. For nutra, especially in colder traffic, a good pre-landing page warms people up and explains the problem before pushing the solution. I’ve seen cases where CR dropped slightly but overall ROI improved because leads were cleaner. This worked better once we aligned the angle with the offer itself. While testing this setup, we leaned on networks that support nutra heavily. We’ve been working with Everad — We’ve been working with Everad - great CPA network. Having ready funnels and GEO-based insights made testing pre-landers way less chaotic.