The Intraoral Picture (2 CEs)

Hello friends! You should know that first touch vs last touch attribution are important tools for evaluating the effectiveness of advertising campaigns. As a client, I understand how important it is to correctly measure the contribution of different stages of the customer journey in order to determine as accurately as possible which channels and actions lead to conversion. The first-click model has a clear advantage when it comes to acquiring new customers, as it attributes all the value to the first contact, which can be decisive for the initial interest. This helps companies focus on creating attractive advertising materials and strategies that will effectively capture the audience’s attention at the early stages. On the other hand, the last-click model is useful for assessing the final impact of the channel that directly led to the purchase. It helps the company understand which advertising channel or interaction ensures the completion of the transaction, which is important for optimizing retargeting and building loyalty. Overall, a combined approach that includes both models provides the most complete picture of how different channels interact with the customer at different stages. Using such models helps businesses fine-tune their